#52: Mind Pump’s Adam Schafer – Building a Digital Fitness Business, Personal Passions, Hard Home Truths & His Deepest Aspirations

2 min read


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Adam Schafer takes the time out of Mind Pump’s crazy Podcast and content creation schedule to hang out for a little bit, and give us a behind-the-scenes discussion of Mind Pump’s founding and their business operation today, as well as getting real personal on a couple fronts.

So, if you’re a fan of Mind Pump, have aspirations to scale a digital business, or generally are interested in what makes great minds tick, this is the episode to check out.

And if you don’t know, Mind Pump is one of the global leaders in the Health & Fitness Podcast and Digital content space. With over 900 Podcast episodes recorded to date, Adam, Sal, Justin, Doug and the growing team have set the bar high in terms of production quality, quantity, audience size, and most importantly… really connecting with their audience.

They have huge ambitions, and have defined their own successful format – Education Through Entertainment.

Here’s what Adam and Steve discuss:

1️⃣ The why behind Mind Pump’s creation, and what gap they wanted to fill

2️⃣ The risk to get out there, before they knew what they were doing, and why that was so important

3️⃣ The decision to start with adding massive value first, before income

4️⃣ The art and science of running a modern digital business, and leaning in on data

5️⃣ The mistakes Mind Pump made in the first couple of years

6️⃣ The scale of their revenue, and where the focus is now to scale their operation

7️⃣ The future for Mind Pump, and the potential to make a big difference

8️⃣ What Katrina would say Adam’s biggest weakness is

9️⃣ How does Adam want to be remembered in 20 years time?

Where To Find Mind Pump:

AdapNation Useful Links:

  1. AdapNation Website – Where you will find articles, videos and journals on all things wellness, training and mindset
  2. AdapNation Butler – An Online Personal Assistant that can inspire easy and tasty Homs-cooking
  3. AdapNation Food Diary – 100’s of Tasty Healthy Meal Ideas, that are focussed on helping you thrive
  4. Facebook Community – To get into conversation with like-minded folk wanting to be their best
  5. #HyperWorkoutsYouTube Videos – 8-week training blocks, with video guides and print-outs
  6. Steve’s Body & Mind Progress Journals – Follow Steve’s real-world progress, following all the principles within the Podcasts
  7. AdapNation Instagram – To see what’s going on in our world across business, training and family


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