The 21st century challenge
We’re naïvely confident, but so confused. We lack certainty on nutrition, managing weight, wellness, being happy, and how we can add real value.
We’re battling with a mental health crisis – we seek out immediate gratification to numb the pain of lacking deep fulfilment. We’re grinding through the rat race, but have no directions to escape nor how to live well.
Obesity and lifestyle-induced illnesses are rife and seem to be uncontrollable. Keeping healthy, energetic and in shape feels out of reach for most of us.
Keeping momentum on the things that really matter is tough. We know there is more to a great life, but external distractions are relentless.
We feel judged and guilty, with the inescapable need to keep up with everyone on all fronts. We’re shamed by activists and industry if we are not following their dogma.
The Missing Manual
Life is so complicated, yet there’s no definitive guidebook. No human code on how to best master life. There should be, so we created the first draft.
Your time is precious. We all need a guide – somebody (or something) that can fit into our crazy busy lives – lighting up the fast path to personal growth and our full mental and physical potential.
This is your guide. It combines foundational human wisdom and modern science into a unique and engaging micro-learning sequence.
AdapNation and the #BeYourBest Journey is in your corner:
















Key Features & Benefits
The #BeYourBest Self-Optimisation Journey helps you upgrade your life, in your time, and with life changing insights across the six #BeYourBest Foundations.
It’s an inspiring and educational online course like no other – merging mental strength, wellness, self improvement, weight loss, nutrition and exercise goals into a unique and engaging micro-learning format.
The #BeYourBest Journey is NOT a prescribed weight loss program, but you will get into the best shape of your life – physically and mentally.
If it’s working, complement your current diet and training with the #BeYourBest Journey insights, or make this a new start. It’s your choice.
How? With a focus on life-long enablement of the #BeYourBest Foundations through key daily takeaways and deeper dives across 330+ topics – all in 5-10mins a day!
No classes, homework, modules or quickly outdated materials. No external expectations or judgement. Just you, your email and a pair of earphones…. whenever and wherever you like.
100% online content.
100% at your convenience.

A Response to Our Needs
The #BeYourBest Journey is about self-discovery, personal growth and life transformation – built to serve our deep human needs:
A fast-track to life wisdom, self confidence, and faith in your unique greatness
To extend your youthful years, look great, feel great, and make the most of life
Know why you are here, and what you must do within your lifetime
To get more done, with a greater sense of purpose and clarity
To make a real difference… with no regrets
Leading, sharing and paying your life wisdom forward to those around you

The #BeYourBest Foundations
Real personal growth comes in layers:
- Self-Discovery – First you seek to understand your body and mind
- Self-Optimisation – Then you acquire and implement practical how-to life knowledge
- Self-Actualisation – Finally, you’re able to progress to the highest level of psychological development and realise your full potential
The #BeYourBest Journey focusses on the underlying aspects of life that we all need to master – the #HumanCode.
Those foundations on which great careers, relationships, wealth and family are built on:
How it works...
At its core, the #BeYourBest Self-Optimisation Journey is 100 days of personal growth via essential knowledge on how to do life in an optimal, healthy and fulfilling way.
If you have a mobile phone, a little cash, 5-10mins a day, and a strong desire to #BeYourBest, you are fully equipped to benefit from this unique and transformative micro-learning experience.












The Daily #BeYourBest Insights
With as little as 5-10mins of daily reading / listening and thinking, you can upgrade your life and confidence.
It’s your morning feel-good dose of micro-learning and inspiration – delivering succinct punchlines to the topics that matter most in life.
There are no asks or homework – do what is right for you, at the right time.
Below is one of those jam-packed daily email lessons, from Day 59. Complete with optional deeper-dive audio, visual, and written resources.






What's the score?
The #BeYourBest Scorecard
Most of life is subjective. It’s feelings-based. But, how do you know if you’re making progress, or when you’ve arrived?
The #BeYourBest Scorecard helps turn the subjective into objective measurement. Giving you visibility into where you’re strong, and what needs some work.
This is the beginning of your journey. You can set ambitious but practical goals for the next few months across the #BeYourBest Foundations. Don’t hope – instead expect.
To measure is to understand, and to fuel actions towards goals. Get your free #BeYourBest Scorecard today.
What You'll Learn
In a word… LOTS! We’ve spent 1000’s of hours over a year and a half to codify the best ideas and insights from the best minds on how to #BeYourBest.
330+ educational segments
3-5 segments per day
14x weekly roundups
6 foundational areas of life
Got Questions?
Of course you have!
When it comes to investing time and money in yourself, you want to make sure it’s a good fit, and that you know what to expect. We’ve got you covered. Check out the comprehensive FAQ page.

Packages & Pricing
A one-time upfront payment covers you for the next 100 days – over 15 weeks. And at an equivalent daily cost of just £1.47, that’s less than the price of a single espresso shot!
The Freedom Package covers all the bases. Premium and VIP provide you varying levels of access to Steve and team.
FREEDOM
All the content. No fuss.-
100 #BeYourBest Emails with Auto-Pause
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AdapNation & Third Party Resource Links
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Lifetime Access to Mastermind Group
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100 Day PDF Planner
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18+ Training Programs & 170+ Meal Ideas
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2x Extra Scorecard Reports
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Template Meal & Calorie Planners
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Q&A via Facebook Group
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Ultimate #BYB Checklist
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Subscriber Exclusives
PREMIUM
Adding the human touch-
Same as Freedom Package
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2x 30min Consults with Steve ^
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3x Monthly Email Check-Ins from Team
^ available week 1 & 7
VIP
Insider access & accountability-
Same as Freedom Package
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5x 30min Consults with Steve ^^
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Email Access to Steve (< 2d response)
^^ available week 1, 4, 7, 11 & 14
Gift for a loved one?
FREEDOM
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Give the ultimate gift
PREMIUM
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Give the ultimate gift
VIP
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Give the ultimate gift
GOT A GIFT CARD? – Great! Click BUY NOW on the corresponding Package and enter your Gift Card code for a no-cost / reduced purchase and service initiation.
Our Money Back Guarantee
How it works:
- Sign up to the chosen package securely by Credit Card or PayPal and your #BeYourBest Journey will be underway that day
- If you're not completely satisfied, you can get a full refund with our no fuss, no questions asked money-back guarantee within 14 days of purchase
- Simply fill in the refund request form and a full refund will be returned to your bank
- Your #BeYourBest Journey service will be stopped, with your access to the #BeYourBest Mastermind Group removed
- For Gift Cards, the purchaser can request a full refund within 14 days of the Gift Card being redeemed, or within 45 days of purchase (whichever comes first)
Meet Steve Katasi
I’m no Guru, but I AM working it out…
If you ever hear someone claim to have all the answers… run! The more you learn, the more naïve you realise you are. Life has so much nuance, and we are all so different.
The best you can do is seek out curious, kind and committed individuals. The kind of people who think critically, ask great questions, and get stuck in the weeds on your behalf. Those who have the time, resources and critical thinking to be open minded without being gullible and dogmatic.
This is the person I try to be every day. I've walked away from an illustrious career in IT Security to obsessively commit everything I am (and have) to decoding what it takes to #BeYourBest.
I am on an ongoing journey of self-discovery and self-optimisation. I walk the talk, and am and outward expression of self-optimisation.
I’ve transformed my body, optimised my health, amplified my energy, clarified my purpose, accumulated precious knowledge, acquired real wealth, and turbo charged my passion for life.
The mission is to build a force-for-good platform, where I do some of the hard work for you. I’ve been gifted and cursed with a deeply curious mind that is hard to fatigue.
100’s of interviews with great minds, 10’s of thousands of hours in intellectual debate. Stacks of books. I’ve invested deeply in my own education and research, and have the space and time to synthesise and correlate all these concepts, whilst filtering out the noise.
This is my full time job. To engage with the grandiose and the minutia. Deleting the irrelevant, connecting the dots, asking those tough questions and adding real-world context. Condensing it all down to valuable insights that truly help you #BeYourBest.

What are you waiting for?
